The term preppy is commonly associated with old Northeastern private universities located in America. I am sure you all have heard of Harvard, Princeton, Yale, Brown,and the rest of the Ivy League Schools. Preppy fashion is derived from what students wore in those schools back then, as most of them were well off and were a part of big name families. For this blog post I wanted to take a look of how preppy fashion has evolved over the years from how it first was exclusive to only certain groups of people in the 1900s to how now in the 21st century anyone is welcomed to enjoy this style.
The prep style was still reserved for the elite and was very exclusive. People often kept it very simple and sophisticated.
Seven Sisters Style: The All-American Preppy Look by Rebecca C. Tuite is an illustrated book filled with tons of photographs showcasing the preppy style by American college girls during the 1930s to the 1940s. Their style on campus and off campus was associated with an American grace and intelligence that eventually symbolized national pride for this style all around the world.
During this time period, preppy fashion became more established and was becoming more trendy around the world thanks to fashion icons like Audrey Hepburn and Grace Kelly. Brands that are now famous today such as Lilly Pulitzer and Ralph Lauren emerged during this period.
Companies like J. Crew, Tommy Hilfiger, and L.L Bean are invested in the preppy industry today and have captured consumers with their way of tying in old preppy fashion statements with new ones. Such example is the famous Bean boot from the L.L Bean Company that was first introduced in the early 1900s and is still a huge fashion statement today!
Overall the preppy style has evolved a lot in some ways with how the accessibility of this style is now available to everyone, breaking down that exclusivity barrier. However what won’t change is that this style is forever iconic.